Jun 21, 2022
In General Discussions
That the store will have in our diet that 63% of consumers consider that the supermarket will be "the mother" that cooks for us. Convenience will have another path of development with the Internet of Things (IoT), as the consumer will be usa phone list to purchase regularly replenished products with low emotional involvement from the fridge itself. Thus, according to the report n, 59% of consumers are already willing for the IoT to help them in the task of routine shopping. In addition, the usa phone list will allow the development of much more personalized and relevant promotions for the consumer, as well as constant and immediate price control. Therefore, a trend around price that is palpable in the present and that was born with the crisis will intensify, since currently seven out of ten consumers show hypersensitivity to prices, while many others are "promo addicts", although only one of every three promotions earns money, a promotional efficiency that will increase in this way in the coming years. The reset of the physical store In no case will the physical establishment disappear, rather the opposite, since it will assume a more relevant role for the consumer. It will move towards a more experiential and social space. Three out of four consumers are clear that in the future the offline store will be a sum of experiences and a place of usa phone list , the latter usa phone list important due to the aging of the population, since going down to the purchase will be the social moment usa phone list the day for many. In this experiential store, the spaces will be totally theatrical, the employees will be authentic specialists, thus recovering the prescriber figure in its maximum splendor, and there will be showrooms for novelties. The service and attention to the client will therefore be the key in the differentiation between the chains. The experience in the physical store will also have a strong technological component, but in no case will the store be full of screens, rather it will be much more subtle and all through the mobile, from where information on products, promotions, etc. will be received. According to Gustavo Núñez, general director of Nielsen, "the experience in the physical store will also have a strong technological component, but in no case will the store be full of screens, but rather it will be much more subtle and all usa phone list the mobile, from where You will receive information about products, promotions, most important elements of the company. They are to establish the roadmap, to achieve a decisive position for the future, to make key decisions in execution and usa phone list or to achieve a prominent position in the market. CEOs are also key in the marketing universe. Traditionally, the CEO was key in this field because - as the one who makes the final decisions and the key decisions - he was the one who marked the roadmap.